The much-anticipated debut of the updated Portfolio brand will begin in January. Those of you who caught the sneak peek of our new logo know our rebrand was designed to project strength, success and leadership.
Portfolio agents will play a pivotal role in delivering this message to the field and protecting our new brand. To that end, we offer a timeline of what you can expect as the new brand rolls out:
- Dec. 15: Portfolio will deploy logo files and an accompanying brand style guide to all agents and associates.
- Dec. 26-30: Interior and exterior signage will be updated at all three Portfolio offices.
- First week of January: The first edition of Portfolio Compass, a new, combined enewsletter for legacy Portfolio and legacy NAE/NWAN agents and associates, will deploy to both audiences.
- Jan. 2: The new Portfolio logo will appear on Portfolio-owned websites, portals and social media channels as well as agency websites and third-party ads and directories. Our B2C site, portfolioco.com, is being redesigned, and the new portfolioco.com will also replace naenwan.com; our B2B site, portfolioreinsurance.com, will be updated with the new logo and fonts.
- Jan. 3: A press release showcasing the new logo and celebrating our rebrand will deploy to our media partners, including Agent Entrepreneur, Auto Dealer Today, Automotive News, AutoSuccess, F&I and Showroom, RV PRO, RV Business, WardsAuto and more.
- Jan. 3-31: Updates and epromos sent by Portfolio and our advertising partners will announce our new brand to agents, dealers and the automotive industry.
Thank you for the months, years and decades you have spent building Portfolio into the industry leader it has become. We hope our new look will help you and your agency stand out in a highly competitive industry.
Click here to contact the marketing director with any questions.
